This LG UR78’s 4K Ultra HD resolution means your favourite blockbusters look sharp and vibrant with incredible detail. While High Dynamic Range (HDR) gives you more accurate colours, improved brightness levels and a deeper contrast. Those movie monsters just got a lot more menacing. With AI Sound, you’ll feel the action all around you. It transforms 2-channel audio into virtual 5.1 surround sound for that movie theatre experience (only without the never-ending trailers). And Filmmaker Mode turns off any picture processing that can make movies look unnatural, so you can enjoy them the way the director intended.