The LG 55-inch UR80 4K Smart TV delivers breathtaking visuals with its 4K UHD resolution (3840 x 2160), ensuring every detail is crisp and clear. The LED display technology enhances brightness and contrast, providing vibrant and lifelike colors. The TV supports HDR (High Dynamic Range) formats, including HDR10 and HLG, which further enhances the dynamic range and picture quality for an immersive viewing experience.Powered by the LG AI ThinQ platform, the UR80 offers seamless access to a wide range of streaming services and apps. With built-in voice assistants like Google Assistant and Amazon Alexa, you can easily control your TV and other smart home devices using voice commands.